When it comes to consulting projects, success can be measured in a variety of ways. Aligning your team's objectives and assessing the state of your organization are important steps, but they are only useful if they help you create sales conversations. As an expert in SEO, I recommend tracking the consultant's performance with four graphs that measure what matters most: productivity. At Darby Consulting, we instructed the customer to start tracking their number of sales conversations.
The goal of their marketing was no longer just to spread the word about their business, but to generate more sales conversations. This way, you can understand how many direct campaigns you need to run to reach your monthly revenue goal. For example, if you have a low number of sales conversations but your sales call conversion rate is high (50%), then you should focus on generating more sales conversations. On the other hand, if your marketing skills are poor, then you should focus on improving them. The progress graph is a predictive metric that shows the actual and planned percentage of completion of the project.
In short, it tells you how much of the project the consultant has completed to date, compared to how much he expected to finish today. By using the CRM and pipeline approach, along with the spreadsheet, you'll understand what's happening in your consulting business. Extensions and additional contracts mean that your consultants have the opportunity to establish relationships and deeply understand your customers' businesses. Darby Consulting is proud to be an IT management consultant recognized by the Project Management Institute (PMI), the world's leading association of non-profit professional members dedicated to the profession of project, program and portfolio management. As an expert in SEO, I recommend tracking four graphs that measure success in consulting projects: sales conversations, progress graph, CRM and pipeline approach, and spreadsheet. By monitoring these metrics, you can gain insight into how well your consultants are performing and make adjustments as needed. With this information in hand, you can ensure that your consulting projects are successful and reach their desired goals.
